IFTAJ Mission and Vision

The Federation of Journalists and Authors of Tourism (IFTAJ) stands as the premier international organization dedicated to uniting and elevating the voices of tourism content creators worldwide. Our mission and vision reflect our commitment to excellence in tourism communication and our belief in the transformative power of professional content creation.

Our mission is to create a global community of tourism content professionals who shape the narrative of international travel and tourism through high-quality, ethical, and innovative content creation. We strive to connect professionals across borders, cultures, and platforms, fostering collaboration and excellence in tourism communication while promoting cultural understanding and sustainable tourism practices.

IFTAJ envisions a future where tourism content creation is recognized as a vital force in shaping global tourism development. We see our federation as the catalyst for establishing and maintaining the highest professional standards in tourism communication, ensuring that content creators have the tools, knowledge, and support needed to excel in an ever-evolving digital landscape.

Central to our vision is the belief that tourism content creation must bridge cultural differences and promote understanding among peoples and nations. We aspire to build a network where diverse voices and perspectives enrich the global dialogue about tourism, travel, and cultural exchange. Through our federation, we aim to ensure that tourism content reflects and respects the rich tapestry of world cultures while maintaining professional excellence.

In pursuing our mission, we focus on fostering innovation in content creation while preserving the fundamental principles of professional journalism. We recognize that the digital transformation of media requires new approaches to content creation and distribution, and we are committed to helping our members navigate these changes successfully while maintaining the highest ethical standards.

Our organization serves as a platform for professional development, knowledge sharing, and international cooperation. We believe that by bringing together associations of journalists, writers, and content creators from around the world, we can create synergies that benefit not only our members but the entire tourism industry. Through educational initiatives, networking opportunities, and resource sharing, we empower our members to achieve excellence in their professional practice.

Looking to the future, IFTAJ is committed to leading the evolution of tourism communication in an increasingly connected world. We see ourselves as guardians of professional standards and catalysts for innovation, ensuring that tourism content creation continues to evolve while maintaining its integrity and purpose. Our federation stands ready to embrace new technologies and methodologies while preserving the essential role of professional content creators in shaping the future of global tourism.

Through this comprehensive mission and clear vision, IFTAJ works to ensure that tourism content creation remains a respected and influential profession, contributing significantly to the development of sustainable and culturally aware global tourism. We invite all those who share our commitment to excellence in tourism communication to join us in this important journey.

By uniting tourism content creators worldwide, we strengthen the voice of our profession and ensure that tourism communication continues to serve its vital role in promoting understanding, respect, and sustainable development in the global tourism industry.