History, Foundation, Perspectives

IFTAJ was created by European national Associations of journalists, writers and multimedia content creators who publish news and services related to tourism and related activities. News that contribute to fueling tourist flows in relation to the interests of those who travel for leisure or work.

In particular, the IFTAJ initiative was supported by the journalistic associations of Italy and Spain, which boast a long tradition of international relations with similar associations in various continents.

The European tourism sector is in strong recovery and represents a very important component of the economy.

But according to data from the World Tourism Organization in the summer of 2024, overtourism has caused crowded beaches, museums with endless lines, clogged streets, cities with limited turnstiles and great inconvenience for residents.

Therefore IFTAJ intends to promote integrated planning and programming consistent with more sustainable tourism, better distributed throughout the year, with greater development in internal areas and small villages. Our goal is to transform the current “low season” periods into a great opportunity for inland areas, offering numerous advantages to be exploited to promote more sustainable and authentic tourism.

Autumn in the inland areas of Mediterranean countries offers mild temperatures and a natural landscape that is enriched with warm and vibrant colors, creating a unique and evocative atmosphere, ideal conditions for excursions, walks in the woods, and visits to villages, away from the heat and crowds of summer.

In perspective, autumn must no longer be the season in which the traveler “puts his suitcases to rest”, but the one in which we rediscover a tourism on a human scale, which focuses attention on the people who live in the places and make them unique, alive, engaging.